Method #1 to Increase Facebook Likes: Contests
Facebook contests are the easiest way to get people excited and draw new users in as Fans. The lure of a big prize (one that’s relevant to your specific target market) makes it a no-brainer for your target customers to “Like” your Page and become your Fan
How does a contest get people to “Like” your Facebook Page and become a Fan
How does a contest get people to “Like” your Facebook Page and become a Fan?
Most 3rd party contest apps, like Wishpond, come equipped with a handy feature called a “Like-Gate”. This feature makes the entry page within a contest app hidden to users unless they have “Liked” your Facebook Page.
A Like-gate is a simple image with text telling users who don’t like your Facebook Page that they need to do so before they can access your awesome contest. Once a non-Fan Likes your Facebook Page, the app will automatically reload to show the default entry or voting page on which the user can enter the contest. Most 3rd party Facebook contest apps, including all of Wishpond’s, have Like-gating as a built-in feature, so you can easily enable it for any contest
Method #2 to Increase Facebook Likes: Like-Gated Coupons
.
Coupons are a great (and ever-green) promotion. Something small like a 10% off coupon gives people an incentive to buy while keeping your margins (relatively) intact. The optimal way to use coupons though is to have them require an action to access them (that does not require much work).
Wishpond’s Coupon App and Group Coupon App make it easy to create a Facebook Like-gated coupon with built-in coupon codes.
A good Coupon App makes it easy for you to create your own coupon directly on Facebook. Having a coupon on Facebook makes it super easy to share, as many 3rd parties (yup, like Wishpond), enable you to select the option to autopost to participant’s Walls. That is, when someone participates to get your coupon code, a post is shown on their Facebook Wall, inviting their Friends to take part in your coupon offering too.
Wishpond’s Group Offers tool allows you to only make your coupon redeemable after a certain number of people have claimed it. This pushes people to share with their friends to unlock the coupon, driving even
more Facebook Likes for your Page
Method #3 to Increase Facebook Likes: Like-Gated Ebooks
Sometimes educational content is a better incentive than a discount offer or prize, depending on your industry or target market. For B2B companies especially, providing free written content such as ebooks and whitepapers can drive tons of new Fans and customers.Many ebooks will have a download landing page housed on a website that includes a form you must fill out to access the ebook. By housing the ebook download form inside of a tab on your Facebook page, you can Like-gate it to increase your Facebook Likes
Method #4 to Increase Facebook Likes: Facebook Ads
Facebook Ads are the easiest way to increase your valuable Facebook Likes. Why? Because you’re guaranteed visibility of your brand to a highly targeted audience.
A Facebook Ad allows you to target really specifically, ensuring that only your target demographics see it.
One key thing to remember though is that Facebook Ads are not the same as Google Ads. This is because your Google Ad appears when a person is actively searching for your keywords. They are more likely to want to know about your specific offering at that specific time - eliciting a click on what is most relevant for their search (the ad).
This isn’t the case for Facebook Ads though.
A Facebook Ad appears while a person is just browsing around on their News Feed, so they most likely won’t have the intent to purchase your products at that time. This means you need to provide an incentive to drive clicks on your Facebook Ads. You can provide a good incentive by using the three methods discussed above: contests, coupons and ebooks.
Use Facebook’s objective-based “Get More Page Likes” right-column ad for this. These ads allow you to target only people who do not already Like your page, can link to a Page Tab and include a Like Button on the ad itself. In the Facebook Ad below we use a formula for the description that is optimized purely for getting more Facebook Likes
Method #5 to Increase Facebook Likes: Add a “Like” button or box to your blog
A great strategy for capturing visitors on your blog in a fairly non-invasive way is to get them to Like your Facebook Page. Many people are averse to signing up for emails due to spam, so a Like can be an easy alternative.
To help with conversions, make Liking easy for them. Don’t make visitors go to your Facebook Page first to Like you by only providing a link to your Page. Allow them to Like your Page right there from your blog using one of Facebook’s social plugins, such as the Like Box or Like Button. Making it a single step versus a two-step process will dramatically increase your conversion rate on this simple action.
We have used the Like Box plugin on our blog. As you can see below, it fits very nicely into a blog sidebar and gives some social proof by showing pictures of your friends who already Like your Facebook Page
:
Method #6 to Increase Facebook Likes: Add a “Like” button to your Website’s Header
Having a Like Button in the top-right or left corner of your website is an easy way to drive new Likes over time. For a number of our clients, this has been a constant driver of new Likes every day. It won’t get you a ton of Likes all at once, but having it there doesn’t hurt anything, and over time those Facebook Likes add up.
I recommend adding a Like Button to your header in an easy-to-see position with a simple call-to-action, such as “Like us to hear about Facebook-exclusive contests and deals.” This allows you to keep it up in perpetuity and not have to worry about updating it every week or two. It will also keep from conflicting with any contests or coupons you promote on your website.
.
ليست هناك تعليقات:
إرسال تعليق